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Korean Fashion Style in Modern Era  

   South Korea lies between the mainland of China and the Japanese Islands with an area of 100,210 square kilometers. Based on World Bank data (in Seth, 2011) in 2011, North Korea’s population is about 50 million with an 80-year life expectancy. The rapid economic growth of the 1970s was able to improve the quality of other sectors. South Korea prioritizes the development of the industrial sector in its economic progress (Seth, 2011).

   In this contemporary period, culture is an important aspect that can have an impact on the sustainability of a country. Especially when globalization comes and brings all the “modernity” that leads to the rapid development of information, industry, and communication and behind the existence of cultural competence that seems to be the same as national competence.

   The true spread of culture from small countries from East Asia has now spread throughout the world, Southeast Asia, Europe and even America. The spread of South Korean cultures better known as Hallyu or Korean Wave includes television dramas, movies, music, dance, food, fashion, tourism, to language (Jang & Won, 2012).

   With the rapid development of South Korean culture through its Hallyu, we as writers will discuss the culture of South Korea with a focus on the trend of young people’s fashion in the summer in South Korea.

   According to W magazine, Korea is the southeast Asia’s de facto fashion capital which means the city’s bright and varied contingent of fashion week attendees are back on the streets, peacocking their best looks. For some, that means precious
Pepto-pink Chanel tweed suits; for others, it means trenchcoats paired with dresses, boxy button-down shirts, or boldly hued floral ensembles. Naturally, bomber jackets and sporty separates continue to abound in Seoul, but they meet their match in miniskirts, platform shoes, and the occasional beret.

   For many of us, fashion is never as important as having breakfast in the morning. From the interview that we conducted, we have found that majority of koreans take fashion really seriously. The fashion scene especially in Seoul is forever evolving and feels developed and exciting with every season that passes. Seoul is a really emerging fashion city, not just in Asia, but internationally. Especially when compared to other major Asian cities such as Tokyo, Hong Kong and Shanghai, Seoul is really the “bling bling” spot in Asia. Korean people tend to follow the trend that happening. They are willing to spend their money for branded clothes. The fact about Korean people is, most of they like designer clothes and bigger brand. They will not buy something fake. They have a high standard for style.

   In conclusion We Think Seoul, as I mentioned before, is really coming up as a fashion city, especially in Asia. People can come here and discover something very different. Fashion is something very serious for most Korean people. People enjoy expressing their feelings through their own fashion style.


● Janelli, Roger & Yim, Danhee. 2007. “Soft Power, Korea, and the Politics of Culture”. Institute of East Asian Studies. University of California.
● Jang, Gunjoo & Won K. Paik. 2012. “Korean Wave as Tool for Korea’s New Cultural Diplomacy”. Dalam Advances in Applied Sociology.
● Seth, Michael J. 2011. “A History of Korea: from Antiquity to the Present”. Plymouth: Rowman & Littlefield Publishers, Inc. Ch. 13 & 14
● Lee, Jungyup. 2009. “Managing the transnational, governing the national: cultural policy and the politics of the ‘culture archetype project’ in South Korea”. Nissim Otmazgin & Eyal Ben-Ari (eds). Popular Culture and the State in East and Southeast Asia. Routledge.


Team 1 Asia Student Summit 2018 Batch 1

1. Lucky Yusuf Arsya
2. Thinh Nguyen Lhe Phu
3. Thi Hong Diep Nguyen
4. Widya Rahmi
5. Farradita Nugraha
6. Nur Fauziah
7. Niezza Bianca Amalia
8. Annisa Nusantari Felinov
9. Fadhilah Citra Rusmiyani
10. Isti Nur Rahmawati